I’ve done a bit of research into why authors need mailing lists. If you have a strong mailing list, you will sell books. If you don’t, you might, but you might not. Therefore, your best effort is spent building an email list so you can sell more books.
With an email list, you can promote and share new ideas, products, and services and then direct readers to a place where they can make the purchase. I began building my mailing list two months ago and it sits at a comfortable number but I regret not starting when I created this blog.
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To continue from the title, below are Why and How Authors Should Build A Mailing List.